Our History - UK - Little Sport Star

July 2011

Our daughter, Nina, is born


Nina was the inspiration for all our toys. At Nina's baby shower, we had the idea to make a tennis racket for babies.

August 2012

London Olympics


London hosts the London Olympics. The country is inspired by all the amazing athletes that convene in London, but the big question was "what will be the legacy of the 2012 Olympic games be?".

July 2013

Little Sport Star appoint a chief tester of baby toys


My second child, Lucas, was born. He was quickly appointed chief product tester and his favourite toy was our football.

July 2014

Germany win the football world cup


For the US, that's football, as in soccer! I know, it gets confusing. Germany won (again). What is their secret formula? do they start younger - if so, maybe we can show them something new?!

January 2015

Our tennis racket is a hit at the Australian Open


Grand Slam! We launched our baby tennis racket at the Australian Open in Melbourne.

July 2015

SOS


A batch of toys failed quality control. They were safe, they just weren't as good as we expect and Nick refused to sell them.

September 2015

We introduced the US to Little Sport Star


In 2015 we met one of the pioneers in baby toys at a trade show in Las Vegas. We hit it off and agreed to work together.

August 2016

We launch in Toys R US


We thought we had hit a home run but it was short lived. Toys R Us filed for bankruptcy. We were devastated. The retail world was changing, just as we were launching.

2018

An epic year in Sport


England reach the football world cup semi final, the Eagles win the Superbowl whilst football players are accused of disrespecting the national anthem, Serena Williams becomes a mother and reaches a Grand Slam final.

August 2018

Serena Williams contacted us


We were so excited to be asked if Serena Williams could use our baby tennis racket in a TV ad.

November 2018

We launched our e-commerce site


We launched our website in November, just in time for Christmas. We know online will be tough work, but we know it is the future.

Why we created Little Sport Star

Nick and his wife had an amazing baby shower idea, to start a unique range of sports themed toys. They called the brand Little Sport Star. They wanted other parents to enjoy their favourite sports with their babies. Their baby shower idea caught on. By 2016 Little Sport Star was available in iconic stores such as Toys R Us and in 2018 were delighted when Serena Williams gave the baby tennis racket to her daughter, Olympia.